EMPACT allows your business to embody your customer's heart, mind and world
WHAT IS EMPACT?
EMPACT transformation is a holistic approach to research, value creation and design execution based on a deeper and more authentic understanding of your customer’s needs.
EMPACT has been used across the spectrum of business transformation, including but not limited to design of technology, products, service, business models, pathways to purchase, consumer brands, employee engagement in strategy, experience design and cultural change. Apply EMPACT to shift away from designing transactional scenarios and move into creating a flexible relational customer platform.
Your customers live in a complex, cluttered and overwhelming world.
EMPACT allows your business to become your customer's trusted partner, part of their world and simplifying their way of life.
In a world where your customers can’t out-think the pace of life they often experience overwhelm and lack of direction. At the same time, their escalating needs and expectations require them to engage in higher levels of interdependencies. Your relationship with your customer has never had such high potential currency.
The scarcity of time, the continuous curve of never-ending
adoption, greater mobility, growing personal ecosystems, social consciousness and increasing health and lifestyle expectations, are creating clusters of unmet needs.
It is a world where your business will find it increasingly challenging to create simplicity and a valued place within your customer’s life.
It is also a time of unprecedented opportunity, where your product or service can step up to become a trusted partner in your customer's life.
Your customers are not just customers but your advocates, users & audiences
EMPACT is designed to allow your business to build more valuable relationships.
The next wave of value depends on your ability to more deeply embed your value proposition into your customer's world.
Going more deeply into your customer's world depends on your capacity to identify and navigate your way to a better meet your customer's needs.
You no longer need to merely transact, but you need to relate, inform and energise your customers.