Research. Experience. Design
EMBODY YOUR CUSTOMER'S WORLD
EMPACT's story
EMPACT is a framework to deepen the emotional and relational aspects of brands, experiences and design, embedding your business into the customer's world.
SIX KEY REALMS OF EMPACT'S RESEARCH FRAMEWORK
01
OPPORTUNITY
Understanding the gap between the customer's current and ideal self
02
TRANSFORMATIVE PROPOSITION
Closing the gap through a transformative promise
03
emotional needs
Understanding the emotional charge of each need as a navigation system for the transformation
04
relationship exchange
Understanding the flow of energy and information that defines a relationship
05
EXPERIENCING SELF
Defining the external world and internal world of the customer and their impact on each other
06
ENGAGEMENT
Monitoring engagement to deliver
ongoing improvement
More about the EMPACT Framework
