EMPACT's story

EMPACT is a framework to deepen the emotional and relational aspects of brands, experiences and design, embedding your business into the customer's world.

SIX KEY REALMS OF EMPACT'S RESEARCH FRAMEWORK

01

OPPORTUNITY

Understanding the gap between the customer's current and ideal self

02

TRANSFORMATIVE PROPOSITION

Closing the gap through a transformative promise

03

emotional needs

Understanding the emotional charge of each need as a navigation system for the transformation

04

relationship exchange

Understanding the flow of energy and information that defines a relationship

05

EXPERIENCING SELF

Defining the external world and internal world of the customer and their impact on each other

06

ENGAGEMENT

Monitoring engagement to deliver
ongoing improvement

More about the EMPACT Framework

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