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  • Writer's pictureLouise Kelly

EQ driving customer success

Emotions navigate us to realising our goals. By designing the business around the locus of the customer and becoming an extension of their heart, mind and world, you can raise the customer’s EQ in any given experience. The greater the EQ of your business, the more effectively it feels into and responds to customer emotions.

Through EMPACT your customer locus can tune into more nuanced emotions, identify what is important rather than incidental, use emotional affect to drive desired behaviours, plan future scenarios and make decisions which lead to favourable outcomes.

EQ is a greater predictor of success than IQ in every human domain including the big ones, health, investments, business, relationships and creative endeavours. By intentionally raising our customer’s EQ we are giving them even greater resources to navigate to success.

EQ eats IQ for breakfast every time.

Get in touch to find out more arrange an EMPACT Business Briefing- the EQ of customer experience email:

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