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  • Louise Kelly

Emotive Agents capturing the hearts of your customer

Updated: Mar 25, 2018



Platform based business, such as Google and Amazon, house intelligent agents, learning, responding to your customers through a powerhouse of algorithms. Consumers will choose to engage with Intelligent Agents to overcome the information overwhelm.


Intelligent Agents have been created with left brain functions, logic, sequence, hierarchical preferences, correlation coefficients based on transactional data, leaving the door open for a new relational and emotive agent. Through EMPACT, intelligent agents can be designed to be more empathetic and relational. Agents can bring in positive emotional affect to inspire action, provide solutions that transmute negative emotions and relate to customers as individuals. EMPACT based design can even make intelligent agents, emotive and relational, becoming both energising and capable of building emotional connections.


Get in touch to find out more arrange an EMPACT Business Briefing- Emotive Agents

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